Global media
International communications leadership in fast-moving media and creative businesses, including Getty Images.
Will McIntyre · Founder & principal consultant
International communications leadership spanning global media, aerospace, sustainable aviation, emerging technology and public affairs.

About Will
Will founded Mithril to give organisations direct access to the breadth of experience he has built in senior, international communications roles.
His career spans global media and the creative industries—including broad communications leadership at Getty Images—as well as aerospace, sustainable aviation, emerging technology and AI. He has worked at the intersection of business, government and public opinion, translating complex ideas into clear stories for audiences around the world.
That breadth includes corporate and external affairs, public affairs, media relations, reputation and issues management, executive counsel and senior stakeholder engagement. It gives Will a rounded view of how communications can support commercial priorities, influence decision-makers and build lasting credibility.
He combines strategic judgement with hands-on delivery: shaping positioning, advising leaders, developing campaigns and content, and representing organisations confidently to media, government and other influential audiences.
Clients gain a trusted partner who listens carefully, challenges constructively and communicates with clarity—equally comfortable alongside leadership teams, in-house specialists or external partners.
Depth and breadth
International communications leadership in fast-moving media and creative businesses, including Getty Images.
Communicating complex innovation and sustainability stories in aerospace and the future of flight.
Making emerging and highly technical ideas relevant to customers, media and decision-makers.
Public affairs, senior stakeholder engagement and calm counsel on reputation and complex issues.